What is SEO in digital marketing
SEO, or Search Engine Optimization, is a crucial aspect of digital marketing. It involves optimizing your website and its content to improve its visibility on search engines like Google. The goal is to rank higher in search engine results pages (SERPs) for relevant keywords, which can drive more organic (non-paid) traffic to your site. Key components of SEO include: By effectively implementing SEO strategies, businesses can increase their online visibility, attract more visitors, and ultimately drive more conversions and sales.
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